The brand was founded by Chicca Lualdi in 2010 in Milan, with the aim of offering timeless garments characterised by precious materials: a debut that immediately gained consensus and recognition in favour of a stylistic message based on sophisticated functionality.
A vision that stems from the personal history of the designer, who belongs to a well-known family in the field of interior design, thanks to which she had the privilege of getting to know some of the masters of Italian architecture, first and foremost Luigi Caccia Dominioni. From this exceptional imprinting, Chicca Lualdi has developed an aesthetic based on concepts such as essentiality, functionality, contemporaneity and uncompromising quality, understood as the search for a natural harmony in forms.
The Chicca Lualdi brand immediately became part of that Italian style loved around the world because it is current and 'timeless'. Step by step, the brand reached an international dimension in 2017 with the opening of the first shop-in shops and corners in Japan, followed by consolidation in the Northern European market.
In 2021 this path was consolidated, despite the moment of great global uncertainty, with the entry of new partners with different expertise: an all-female team that has courageously invested resources and enthusiasm to support the international expansion of the brand, with the expected opening of single-brand boutiques, and a strengthening of the online shop.